Together with the “Dialogschmiede”, Zell am See-Kaprun developed a major digitalization project with Schmittenhöhe and Kitzsteinhorn, which has now received an award
Zell am See-Kaprun (OTS) – Communication with added value for guests and the region is the focus – Together with the “Dialogschmiede” Zell am See-Kaprun developed a major digitization project in the region with the partners Schmittenhöhe and Kitzsteinhorn. The Zell am See-Kaprun app provides excellent service for guests. And the digital solutions convinced several different juries of the German Prize for Online Communication.
Three times “Gold” went to Zell am See-Kaprun at the festive award ceremony of the German Prize for Online Communication in Berlin. The developed digital solutions of the region won the Innovation of the Year 2022, the industry category Leisure and Tourism as well as the Data Driven & Automated Communications Award. Zell am See-Kaprun was able to prevail against renowned companies such as Accor, Nestlé or Deutsche Bahn.
Best digital service for the guest
Within 6 months, a central user account for the destination as well as for the Zell am See-Kaprun app was developed, with which behavioral data around the stay of a guest in Zell am See-Kaprun is obtained. With the digitalization of guest data and information, service quality is raised to a new level. Thus, from the information about the booking, the stay up to the departure, there is a specially developed process behind it, in which the app is used as a digital vacation companion.
One of the services is the Digital Morning Post, the first fully automated, AI-driven, personalized communication. With each guest interaction, behavior-based suggestions and information in the app become more precise. All of this is tailored to personal preferences and interests, so guests are individually offered the best experiences they really need and want. The digital morning post is displayed personally coordinated in the app on the cell phone – as one of the services for the guest.
The Zell am See-Kaprun app now also includes the digital mobility card, which entitles guests to free use of all public transport in the region – handy to show on the cell phone. After less than a year, the Zell am See-Kaprun app has already been downloaded more than 40,000 times.
Most important digital award in the entire German-speaking region
The holistic concept of the user account of the Zell am See-Kaprun app with the digital morning post convinced the juries three times. With over 40 jury members and more than 500 entries, the German Prize for Online Communication 2022 is the most important digital award in the entire German-speaking region. Until the award ceremony, it is not known who will take home one of the coveted transparent cubes. In order to stand a chance, in addition to a ranking on the shortlist, entries in most categories must also score points in an 8-minute pitch shortly before the award ceremony. The dialogue forge and cell at the lake Kaprun tourism succeeded in it.
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likes. Renate Ecker, management cell at the sea Kaprun tourism: ?We are more than proud and are pleased over three times gold with the German price for on-line communication. These awards underline the success of the digitalization project of Zell am See-Kaprun. With this, we show the importance of digital services, which offer great added value for guests. In addition, this also leads to an improvement in tourism value creation together with our partners Kitzsteinhorn and Schmittenhöhe.
Zell am See-Kaprun Tourism
Johanna Klammer, BA
+43 6542 770 28
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