San Marino and Las Vegas (ots/PRNewswire) – NFC-enabled sticker to verify the origin and authenticity of bottles of Johnnie Walker, Hennessy, Terrazas and Moet & Chandon by simply scanning with a smartphone
As the effects of the COVID-19 pandemic slowly fade, many countries are experiencing a strong upswing in consumer demand, particularly for high-end luxury goods. During this upswing, the shortcomings of traditional logistics models have become more apparent than ever, and fraud has skyrocketed, especially in developing countries.
VeChainThor, the world’s leading enterprise-class public blockchain, is specifically designed to address data trust gaps. Blockchain creates a level playing field where each party can independently verify the claims of another, eliminating the need for intermediaries.
For luxury goods manufacturers and importers, digital technologies that can guarantee a product’s origin, logistical path, and legitimacy present a real opportunity. Therefore, it is not surprising that the adoption rate of digital tools such as blockchain is rapidly increasing.
A digital future
Attwood Import Export, known to be the largest importer and distributor of premium alcoholic beverages in Cambodia, recently announced the launch of a novelsecurity sticker based on the VeChainThor blockchain: the NFC-enabled “Attwood Blockchain Sticker” (ABS).
David Wang, CEO of VeChain Tech SEA, attended the launch ceremony on July 27, 2022, which was also attended by major Cambodian news channels and broadcast on CTV8 Cambodia.
Attwood Import Export is a leading company that has been exclusively importing and distributing luxury brands for nearly 30 years, especially Johnnie Walker, Hennessy, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser Beer, Corona Beer and Coronita Beer.
By applying ABS to each product bottle, Attwood is expanding its capabilities in the distribution of spirits, significantly increasing transparency and guaranteeing product authenticity to partners and consumers. Thanks to key data hashed onto the blockchain, important product information becomes immutable and therefore trustworthy, allowing principals and customers to verify the origin and authenticity of products with a simple smartphone scan. This prevents fraud and protects consumers.
Attwood is known for taking care of its customers. Mr. Tan Se Chhay, CEO of Attwood, remarked:
“As a leading import-export trading company, Attwood has always played an important role in bridging the gap between brand and consumer. Partnering with VeChain Tech strengthens our ability to take responsibility for our customers and products.”
As a mature, scalable and commercially proven blockchain, VeChainThor’s versatility continues to attract industry interest. With a variety of advanced tools and solutions already on the market, the VeChainThor blockchain is solidifying its position as the leading blockchain for industrial, commercial and other applications.
VeChain Tech will continue its mission to develop and deliver digital solutions for Attwood and other visionary companies, driving digital transformation and opening new value channels while solving complex industry problems. With the global adoption of blockchain, VeChainThor is poised to bring its powerful blockchain technology to enterprises and businesses of all sizes.
Founded in 2015 as a private consortium network, VeChain Foundation launched VeChainThor public blockchain in 2018, a fully programmable, EVM-compliant, Level 1 smart contract platform.
Its unique two-token model ensures stable, low transaction costs, while an advanced proof-of-authority (PoA) consensus mechanism ensures high throughput, scalability, and security with minimal energy consumption. Thanks to VeChainThor’s robust architecture, the network has experienced no downtime after nearly four years of continuous operation.
Strong independent capabilities combined with professional compliance consulting from strategic partners PwC and DNV have led VeChain to partner with leading companies such as Walmart China, Bayer China, BMW Group, BYD Auto, PICC, H&M Group, Shanghai Gas, LVMH, D.I.G, ASI Group and others.
VeChain remains a global pioneer in real-world blockchain applications with offices in Luxembourg, China, Singapore, San Marino, Milan, Ireland, Japan, France and the United States, working on a wide range of applications in supply chain and logistics, sustainability and SDGs, carbon emissions, energy, medical, De-Fi, NFTs and more.
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The post ATTWOOD IMPORT EXPORT PRESENTS VECHAINTHOR BLOCKCHAIN SECURITY ADHESIVE THAT GUARANTEES THE REALITY OF LUXURY DRINKS appeared first on TOP News Austria – News from Austria and around the world.