You can find the original article here: IFA 2022: IFA Virtual complements trade show visit in digital space
From September 2 to 6, 2022, IFA will take place with numerous well-known brands from the consumer and home electronics industry in more than 30 exhibition halls under the Radio Tower in Berlin. The new digital platform “IFA Virtual” complements the live event this year and prepares exhibitors and trade visitors alike for their IFA visit with a wide range of content.
Networking in the tech industry, exchanging ideas and making appointments with established partners – trade visitors and exhibitors can now use these functions and more free of charge on the newly created platform. A list of exhibitors as well as product highlights provide an initial overview of the global brands presenting themselves at IFA on the digital platform. The interactive hall plan shows in which areas of the exhibition grounds the exhibitors are located and facilitates planning.
In the virtual areas IFA Global Markets and the IFA Special Areas with the sections IFA NEXT, Smart Home, iZone and Reseller Park as well as SHIFT Mobility, trade visitors will find a clear presentation and description of all exhibitors.
IFA program live and on demand
All IFA keynotes will be streamed live on “IFA Virtual” . The various convention formats on the Berlin exhibition grounds are each available on the platform as video-on-demand one day later. These include the IFA NEXT Innovation Engine program, the IFA+ Summit and the SHIFT Mobility conference.
The digital industry platform is available at: https://virtual.ifa-berlin.com.
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