The advertising technology landscape continues to expand, with the online ad market projected to hit $257.9 billion in 2024 and grow to $431.7 billion by 2029. This rapid growth is accompanied by exciting innovations, including Medialister’s recently launched platforms for editorial ads, which aims to add value to paid content campaigns. Here are ten fast-growing startups that are riding this wave of growth.
- Infosum
- 5-Year Search Growth: 900%
- Year Founded: 2016
- Funding: $88.1M
- Location: Basingstoke, UK
- Overview: Infosum enables advertisers to create a decentralized data ecosystem, allowing secure data collaboration across multiple partners without sharing raw data.
- GetVantage
- 5-Year Search Growth: 6,300%
- Year Founded: 2019
- Funding: $41M
- Location: Mumbai, India
- Overview: GetVantage provides revenue-based financing for small businesses, helping them access advertising capital without collateral, based on future revenue projections.
- Permutive
- 5-Year Search Growth: -52%
- Year Founded: 2013
- Funding: $105M
- Location: London, UK
- Overview: Permutive focuses on enabling publishers to manage and protect first-party data for more secure, privacy-conscious advertising, a growing niche in light of tightening third-party data regulations.
- Cavai
- 5-Year Search Growth: -18%
- Year Founded: 2018
- Funding: $8.2M
- Location: Oslo, Norway
- Overview: Cavai specializes in conversational advertising, allowing brands to engage consumers through interactive AI-driven dialogues across various formats, from video to social media.
- Creatopy
- 5-Year Search Growth: 7,300%
- Year Founded: 2021
- Funding: $10M
- Location: San Francisco, California
- Overview: Creatopy is a cloud-based design platform that simplifies ad creation, offering tools for banner ads, social media content, and email marketing, with a user-friendly drag-and-drop editor.
- Kevel
- 5-Year Search Growth: 75%
- Year Founded: 2010
- Funding: $45.2M
- Location: Durham, North Carolina
- Overview: Kevel’s platform allows developers to build custom ad servers that integrate native ads, sponsored listings, and promotional content into websites and apps.
- LinkBy
- 5-Year Search Growth: 6,000%
- Year Founded: 2020
- Funding: $3.3M
- Location: Sydney, Australia
- Overview: LinkBy connects publishers and brands for sponsored content opportunities, offering a seamless platform to manage collaborations, track performance, and improve campaign results.
- Brave
- 5-Year Search Growth: 68%
- Year Founded: 2015
- Funding: $42.3M
- Location: San Francisco, California
- Overview: Brave redefines the ad ecosystem with its privacy-focused web browser, integrating revenue-sharing models for publishers and offering a micropayment system for users.
- Scalarr
- 5-Year Search Growth: -12%
- Year Founded: 2016
- Funding: $7.5M
- Location: San Francisco, California
- Overview: Scalarr specializes in detecting mobile ad fraud using machine learning algorithms, helping advertisers track performance, block fraud, and uncover growth opportunities.
- Emerging Trend
- Overview: Recently launched, Medialister’s editorial advertising platform promises to deliver high-impact paid content campaigns for advertisers, reflecting the ongoing innovations reshaping the AdTech sector.
Conclusion
The advertising technology industry is experiencing a strong resurgence, with mobile and CTV advertising leading the way. Companies on this list are harnessing the latest trends and technologies to drive innovation, including privacy solutions, AI-driven campaigns, and more creative ad formats.
